Finished decision
CRM vendor for a 40-person B2B team
Pick one CRM we can defend to finance and sales leadership in 90 days.
Winner
Harbor CRM
Harbor CRM leads by 6.90 points over Northstar Light after risk, soft-constraint, and calibration adjustments. Confidence is reported as uncertainty and does not change the ranking.
Margin vs Northstar Light: 6.9 · Rank stability 1
Why Northstar Light lost
Atlas Suite led on pipeline fit, then lost on cost and implementation speed. Northstar Light is the runner-up: cheaper and faster, too thin for a 40-person team. The ranking is internally consistent with the packet — not an AI pick.
Ranking
| Rank | Option | Score | Eligible |
|---|---|---|---|
| 1 | Harbor CRM | 82.2 | Yes |
| 2 | Northstar Light | 75.3 | Yes |
| 3 | Atlas Suite | 64 | Yes |
Criteria and scores
Weights sum to 1.0. Scores are 0–100 on each criterion.
| Option | Pipeline fit (0.35) | Total cost (0.25) | Time to first value (0.2) | Implementation risk (0.2) |
|---|---|---|---|---|
| Harbor CRM | 82 | 78 | 90 | 80 |
| Atlas Suite | 94 | 42 | 48 | 55 |
| Northstar Light | 58 | 92 | 86 | 74 |
Assumptions
- The team will run outbound + inbound in one CRM.
- A 90-day cutover is acceptable if first value lands in 30 days.
Risks
- Atlas implementation could slip past the quarter.
Worked review at day 90
Harbor CRM is still the call. First usable pipeline landed in week 4. Atlas was not reopened. This is a fixture walkthrough of the outcome loop — not a customer case study.
Production Clarity Pulse counts stay live-measured. This page does not invent paid users.
What this example proves
- Deterministic MCDA ranking from your scores — AI never assigns the rank.
- Criterion-level narrative for why the runner-up lost.
- Hashed receipt for integrity.
Individual / Founding Pilot add Evidence Discovery (HITL), Decision Assurance, and signed exports on live decisions. Simulation and portfolio analytics stay Preview.
Decision integrity
This example is sealed so the scored packet cannot be silently altered. Demo fixture — not a customer record.
Engine 1.4.0 · Action ACCEPT · Human final authority
Show technical receipt
SHA-256 of the canonical packet (criteria, scores, ranking, engine version).
47498f1814725eeefe35ad73d0f62d7bf6e5c6cb181654102be408dac3266a50